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International Journal of Management, Economics and Social Sciences
2015, Vol. 4(1), pp. 32 – 41.
ISSN 2304 – 1366


Information Technology Adoption Models in Retailing Industry


Hsiang-Ting Su
College of Management, National Kaohsiung First University of Science and Technology, Taiwan

Hsin-Pin Fu
Department of Marketing and Distribution Management, National Kaohsiung First University of Science and Technology, Taiwan



The purpose of this study, which drew upon an implementation model of information technology to apply a systematic strategy for services innovations in Taiwan's retailing industry. The two major differences between the business model before and after importing an information system were as follows. One was the improvement in internal operational efficiency, such as the information exchanged between suppliers or companies. The other was the optimization of consumer services, which created different new services and features. Based on DOI (diffusion of innovation) theory, importing an information system into a supermarket chain was analyzed using the ICT (information communications technology) and improved service processing was thus obtained. The results showed that retailing industry presented an in-depth discussion of the strategies, models and important factors used to upgrade its efficiency and business performance. Doing this would increase customers' satisfaction, creating loyal customers, and result in favorable word-of-mouth marketing. This enterprise intercompany transfer cargo efficient to reduce the stock rate would be beneficial to both suppliers and customers.

Keywords: Information Technology (IT), business performance, Diffusion of Innovations (DoI) theory, Information Communication Technology (ICT), Word-of-mouth
JEL: L81, M31, O14



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