Open Access Journal
    • INTERNATIONAL CONFERENCE ON HUMANITIES, LITERATURE AND ECONOMICS (ICHLE 2014) Jan. 1-2, 2014 Bangkok (Thailand) Bangkok, Thailand
    • 2014 3rd International Conference on Climate Change and Humanity - ICCCH 2014 Melbourne, Australia
    • 2014 ISIS MIAMI BEACH INTERNATIONAL MULTIDISCIPLINARY ACADEMIC CONFERENCE - Promoting Global Progress and Excellence in Academia MIAMI BEACH, United States of America
    • 2014 3rd International Conference on Economics Marketing and Management - ICEMM 2014 Toronto, Canada
    • IACD-2014 (Dubai) International Academic Conference Dubai, United Arab Emirates
    • Hot Legal Issues In Higher Ed: Understanding Laws, Rules & Regulations for College Administrators online, United States of America
    • Association of Proposal Management Professionals
    • Corporate Portfolio Management Association
    • Destination Marketing Association International
    • International Association for Business and Society
    • International Association of Assembly Managers
    • Professional Convention Management Association
    • Religious Conference Management Association
    • Society of Inventory Management Benchmarking Association
    • Society of Government Meeting Professionals


© International Journal of Management, Economics and Social Sciences
2013, Vol. 2(1), pp. 6 – 11.
ISSN 2304 – 1366


Cartoon Network and its Impact on Behavior of School Going Children: A Case Study of Bahawalpur, Pakistan


Ali Hassan
Muhammad Daniyal
Islamia University, Bahawalpur, Pakistan



The objective of this study is to trace the impact on the behavior of the children after watching cartoon programs. Cartoon network is one of the most favorite cartoon channels for children. As cartoon network is 24 hours channel, so children spend most of their leisure time in front of it. It not only attracts the children through its contents but also inculcates some positive and negative habits in them. One of the main factors which influence the children while watching cartoons is violence. Violence is a vital part of most of the cartoon programs. Children are induced and attracted by violent content by broadcasters. The study design is survey research and non-parametric statistics is used for data analysis. This study explores the impact of violence presented in cartoons on children behavior. They not only imitate their favorite cartoon characters but even force their parents to buy the same costumes or accessories as displayed by different cartoon characters. This study also depicts this fact that the behavior of the children in class is influenced by watching different cartoon programs.

Keywords: Children behavior, violence, cartoons, pro-social behaviors, animations
JEL: L82, M14


HomeScopePolicyPress RoomContact Us

Copyrights © 2012-2015 IJMESS® Int'l. (All Rights Reserved)